Local SEO & AI search marketing for UK tradespeople
Your trade.
Your area.
Ringfenced.
We work with one tradesperson per trade, per area. Then we put everything we've got into making you the name Google, ChatGPT and AI Overviews recommend when someone nearby needs a job done.
Once an area is ringfenced, it's closed to your competitors.
Asked an AI assistant
“Who's a reliable emergency plumber near me in [Town]?”
Here are some well-reviewed options nearby:
- [Your Business Name] THAT'S YOU 24-hour call-outs across [Town], strong reviews for fast response and fair pricing, Gas Safe registered.
- [Competitor]
- [Competitor]
- One client per trade, per area
- Agency-grade work at trade prices
- Built by agency people and tradespeople
- Google, ChatGPT & AI Overviews
The shift
Your customers have stopped scrolling. They're asking.
People used to look through a page of ten results and a map. Now they ask Google’s AI Overview, ChatGPT or their phone, and get back two or three names.
If you’re one of those names, the phone rings. If you’re not, it rings for someone else. Word of mouth still matters. It’s just that more and more of it is now coming from AI.
Most tradespeople’s websites, profiles and reviews weren’t built for this. That’s the bit we fix.
Why we ringfence
We can't make two plumbers number one. So we don't try.
Most marketing agencies will sign up everyone in your town and set you all against each other. We think that’s daft.
When you join Ringfenced, your trade in your area is ringfenced: locked to you. We won’t take on a competitor of yours there. Every bit of local know-how we build goes into you alone.
Example area: [Town]
[POSTCODE AREA]
- Plumber Taken
- Electrician Available
- Roofer Taken
- Gas engineer Available
- Builder Available
- Landscaper Taken
- Joiner Available
- Plasterer Available
What's included
Everything you need to be found. None of the jargon.
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A website built to be found
Fast, mobile-first and written around the jobs you actually want. Structured so Google and AI tools can understand exactly what you do and where.
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Google Business Profile, sorted
Categories, service areas, photos and posts set up properly and kept fresh, so you show in the map pack and in local AI answers.
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Local content that answers real questions
Regular articles and pages that answer what people in your area ask before they ring a tradesperson. That’s what AI tools quote back.
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AI visibility
Structured data, consistent listings across directories and the trust signals that ChatGPT, Gemini and AI Overviews look for when they choose who to recommend.
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A reviews engine
Simple follow-ups after each job that turn happy customers into detailed reviews. Plenty of recent, specific reviews is one of the strongest signals there is.
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A monthly report you’ll actually read
Where you rank, where AI mentions you, how many calls and enquiries came in. One page, plain English.
How it works
Four steps. No faff.
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Check your area
Tell us your trade and area. If it’s free, we hold it for you while we talk.
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Free visibility audit
We show you where you appear on Google and in AI answers today, and who’s beating you.
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We build and launch
Website, profile, listings and first content, done for you. You just check it over.
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We keep climbing
Fresh content, reviews and fixes every month, with a report so you can see it working.
Who we are
Agency people. Trade people. Same van.
We’ve spent years doing search and content for big brands at agencies. We’ve also run trade businesses, chased invoices and lost jobs to the bloke with the better website.
So you get agency-quality work: proper websites, real strategy, monthly reporting. But it’s from people who know what an emergency call-out at 11pm actually involves, and who won’t waste your evenings with jargon.
- [Founder name], [agency background]
- [Founder name], [trade background]
Pricing
Three ways to get found.
Start with a listing you own, step up to managed visibility, or ringfence your area so you're the one local name Google and AI recommend.
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Listed
Coming soonDo it yourself
A listing you own and control, for next to nothing.
£10 /month
Or £100 a year. Cancel any time.
- Own and edit your listing
- Photos, testimonials and a short video
- Showcase of recent jobs
- Built to be read by Google and AI
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Visibility
Done for you
We get you seen on Google and in AI answers. You get on with the job.
£500 /month
[Minimum term TBC]
- Everything in Listed
- Google Business Profile managed
- Reviews engine
- Citations and AI visibility
- Monthly report
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Territory
RecommendedRingfenced · one per trade, per area
Your trade in your area, locked. We work for you alone there.
from £1,000 /month
Price depends on your area. [Minimum term TBC]
- Everything in Visibility
- Your area, ringfenced
- Website improved, area landing pages
- Video help
- Named account manager
Extra services
Need more? We can do that too.
Add any of these to any plan, quoted for you. Territory members get member rates and first call on our diary.
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New website
Fast, mobile-first and built to win local and AI search from day one.
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Film and adverts
A professional shoot: brand films and short ads for social and local channels.
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Social media
Facebook, Instagram and TikTok run for you: job showcases, posts and replies.
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Paid search
Google Ads and Local Services Ads, tracked against real enquiries.
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Paid social
Facebook and Instagram ads aimed at homeowners in your postcodes.
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Local PR
Features in local papers, community sites and radio that build trust and links.
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Photography
You, your van and your finished jobs, shot properly for every channel.
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Branding and van livery
Logo and look carried through to your van, uniforms, flyers and site boards.
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Reputation management
Review requests after every job, replies to every review, help with the odd bad one.
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Call tracking
See which calls and enquiries came from where, so you know what pays.
Not sure what you need?
Tell us what you're trying to do and we'll suggest what's worth it, with a fixed quote.
Fair questions
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Your trade, in a defined area, kept for you alone. Usually a postcode district or a town and its surroundings. We agree the boundary with you before you sign up.
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Nobody honest can promise a fixed position on Google or in an AI answer. What we can promise is that we work for you alone in your area and show you the progress every month.
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[Your contract terms, e.g. rolling monthly after an initial term.] Your website and content are yours to keep.
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An hour or so to get started, then a few minutes a month to send us photos of recent jobs. We do the rest.
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We focus on home and property trades: plumbers, electricians, roofers, builders, gas engineers, landscapers and more. If you’re not sure, check your area and ask.